Affinity at Serangoon
Faster than units on higher floors—see how I made it happen.
The Han family’s journey is a prime example of how meticulous planning and expert guidance can achieve record-breaking results.
Yours could be next!
Affinity at Serangoon
Faster than units on higher floors—see how I made it happen.
The Han family’s journey is a prime example of how meticulous planning and
expert guidance can achieve record-breaking results.
Yours could be next!
When the Han family decided to sell their 2nd-floor unit at Affinity at Serangoon, they were up against a tight timeline and the notion that lower-floor units take longer to sell. With the right strategy and approach, we proved that any home could be sold with the right positioning, securing a buyer in just 1 week since its listing on property portals—which achieved:
Fastest sale for a 2nd-floor unit
beating higher-floor listings still on the market
Highest record price for a 2nd-floor unit in the project
just $20K shy of an 8th-floor unit
Capital appreciation
over 20%/ $300K!
If you want to see how this formula works for your property,
reach out to us!
⎯ HOW WE MADE IT HAPPEN
Understanding Their Needs
The Han family’s journey began with a BTO flat, followed by an investment in a 3-bedroom unit in Affinity At Serangoon under Mr. Han’s name. Concurrently, Mrs. Han had a 3-bedroom at another project under her name. After attending one of our webinars, they were ready for their next big leap: upgrading to a landed home. But first, their 2nd-floor Affinity unit had to sell.
With their dream home already secured, time was running out.
They needed a fast sale—and they needed it now
The Challenge
- Aggressive marketing to ensure their unit stood out from the rest.
- Expert staging to showcase the unit's full potential, making buyers see the value in the 2nd-floor unit.
- A solid plan for financials, given the tight timeline, with careful budgeting so they could secure their landed home after the sale.
The Strategy
⎯ WHY IT WORKED?
PLB’s Unique Approach to Market Conditions
The typical notion is that higher-floor units sell faster. We challenged this assumption by identifying key selling points that made the 2nd-floor unit stand out. We showcased its value in terms of layout, condition, and potential, positioning it effectively in the market to attract the right buyers quickly.
Data-Driven Decision Making
By leveraging our extensive market data and insights, we knew exactly where to price the unit and how to approach negotiations. This ensured we hit the sweet spot, securing a record price with minimal time on market—even in a competitive environment.
With the right strategy and timing, any property can sell quickly—
just like we did for the Han family.
⎯ HOW WE MAKE IT HAPPEN
1. Research and Strategising
Every property is unique. We study each home intently to identify all the key features and characteristics. This allows us to strategise how to present the home in its best light. We then walk through the finer details with you, and guide you in selecting the most suitable marketing plan.
2. PLB Signature Home Tours
3. 3D Visualisation and Motion Graphics
4. Pricing and Location Analysis
5. Virtual AI Renovation Rendering
The latest addition to our Virtual 360° Tour features a virtual rendering of how the space could be reimagined after extensive renovations. Design variations are readily available for potential buyers to explore, providing additional possibilities for them to consider.
Every opportunity matters, and our clients deserve nothing less than the best approach.
Are you ready to take the same steps?
Let’s craft a strategy that helps you achieve your property goals faster than you ever thought possible.
Partner with us to market your home to its maximum potential, and let’s make your sale the next success story.
⎯ Frequently Asked Questions
What makes your approach different from other real estate agents?
We take a strategy-first approach, combining expert marketing, financial planning, and market insights to get you the best results, tailored to your goals.
How long does it typically take to sell a property at Affinity at Serangoon?
It varies, but with our proven strategies, we aim to sell quickly. For example, we sold a 2nd-floor unit in just 7 days, outperforming higher-floor units in the same development.
What should I do before listing my property?
We’ll assess your property, offer staging advice, and create a custom marketing plan. Preparation is key to ensuring your property stands out and attracts the right buyers.
How can I know if my property has untapped potential?
We’ll provide expert consultations to identify opportunities and market strengths, ensuring you get the most value from your property.
Will I be involved in every step of the process?
Yes! We’ll keep you informed and involved from start to finish, ensuring you feel confident and supported every step of the way.
What if I’m unsure about selling?
No problem! Book a consultation, and we’ll review your options and provide tailored, honest advice to help you make an informed decision
What’s the next step if I’m interested in selling?
Simply book a consultation with us. We’ll assess your property, discuss your goals, and map out a strategy to get you the best results.
Can you help with both selling and buying?
Absolutely! We’ll manage both selling your current home and helping you find your next one, ensuring a smooth, seamless experience.
Fuss free and professional experience with PLB! Special thanks to George and Phyllis for selling our unit at an above expectation price all within one viewing and assisting us in purchasing our next dream home. Highly recommended to engage their service!