Samantha

With more than a decade of experience spanning tech, media, education, and startups, she’s guided early-stage companies toward scale through structured workflows, smart systems, and cross-functional leadership. At MediaX, her role centres on driving growth and operations across the organisation. She bridges strategy and execution, revamping workflows, developing SOPs, and aligning marketing, sales, tech, and client success teams into one coherent rhythm.

Once a state marathon runner, Samantha now finds her pace in music, cooking, and colour-coded dashboards. Having worn many hats—often across time zones—she finds energy in solving complex problems and clarity in motion.