District 7 as the undervalued urban corridor — what URA’s 2025 Draft Master Plan means for capital appreciation.
The capital gap in Singapore’s prime districts — comparative PSF analysis vs. CCR benchmarks, and why first movers benefit before post-renewal premiums set in.
Why Aurea represents untapped value — a rare mixed-use development embedded in the transformation belt, offering lower entry PSF, strong connectivity, and flexible exit strategies across yield, resale, and long-term hold.
For over 50 years, the Golden Mile Complex has stood as one of Singapore’s most recognisable landmarks. Once built to modernise the city in 1967, it is now conserved as a national icon. Rising right beside it, Aurea is the new 45-storey luxury residential tower that brings history, heritage, and modern living together in one rare release of only 188 homes.
This is your chance to own a piece of Singapore’s evolving cityscape—one that blends the vibrancy of Bugis and Beach Road with the exclusivity of luxury high-rise living.
Rare mixed-use conservation project— residences linked directly to The Golden Mile’s retail, medical, and office ecosystem
Scarcity in District 7 — only 188 units, in a zone where launches are rare
Stunning views — Marina Bay, National Stadium, Gardens by the Bay, and Bugis city skyline
Superb connectivity — Nicoll Highway MRT just 5 minutes’ walk away
Curated lifestyle — landscaped sky terraces, infinity pools, children’s splash pools, and a rare boulder wall gym
Strong investment angle — pricing buffer vs. CCR residential projects, yet attractive compared to rising OCR launches
Beach Road has transformed from seafront to skyscrapers, from textile warehouses to Grade A offices. Today it is one of Singapore’s most dynamic districts. Aurea sits at the heart of this transformation—giving you both weekday convenience and weekend vibrancy.
MRT access: 5 mins to Nicoll Highway (Circle Line)
Connectivity: Easy connectivity to the CBD, Marina Bay, East Coast Park
Lifestyle: Bugis cafés, Haji Lane, Guoco Midtown, South Beach, Suntec City all within minutes
Always alive: Unlike the CBD, District 7 never goes quiet on weekends
Aurea is your private address at the centre of everything Singapore offers. Step outside and the city unfolds in every direction: world-class transport links, vibrant shopping, lush parks, and the iconic Downtown Core at your doorstepx
Seamless access wherever you go:
Your urban escape is always near:
Own a home at the heart of tomorrow’s growth:
Minutes to Singapore’s premier destinations:
The icons of Singapore, all within easy reach:
Homes here are designed to maximise liveability, privacy, and views.
2-Bedroom (635–710 sq ft): Compact, efficient layouts without balconies for maximum usable space
3-Bedroom (1,001 sq ft): Functional family-sized homes with full-height windows
4-Bedroom (1,442+ sq ft): Private lift lobbies, balconies, larger kitchens with island, yard and service entrance
5-Bedroom & Penthouses: Ultra-exclusive, floor plans to be released
Aurea is for the homeowner who wants city convenience with the CBD at its backdoor. It’s for families who want heritage and modernity in one address. It’s for investors who understand the importance of scarcity, rental demand, and growth drivers.
With just 188 units, demand will outstrip supply. And once they are sold, there will be no repeat of a project like this.
As Singapore’s largest private property developer, Far East Organization has been shaping the city’s skyline for over six decades. With a proven track record of delivering quality developments and a commitment to innovation, Far East Organization brings deep expertise to the Aurea project. Their portfolio includes iconic developments across residential, commercial, hospitality, and retail sectors, making them the trusted choice for discerning property investors.
Perennial Holdings Private Limited (“Perennial Holdings”) is an integrated real estate and healthcare company headquartered in Singapore. In real estate, it develops and manages large-scale transit-oriented and mixed-use projects, creating “live, work, play” destinations. In healthcare, it owns and operates hospitals, medical centres, eldercare facilities, and senior housing. The company has a presence in Singapore, China, Malaysia, and Indonesia, with a real estate portfolio of about 80 million sqft GFA and a healthcare portfolio of over 23,000 beds across 14 cities in China.
Melvin Lim is a seasoned expert in Singapore’s real estate market, known for his deep knowledge and insights. With over 17 years of experience as a realtor and a track record of selling more than 2,000 properties, he has a strong reputation for understanding the nuances of the market.
As the Co-Founder and CEO of PropertyLimBrothers, he leads a team that provides in-depth market analyses and property insights, helping clients navigate the complexities of real estate. Melvin’s expertise is often shared at industry events, where he discusses property trends and market dynamics.
Shirlyn Chin is a seasoned professional with 18 years of property development experience at various listed developers. She has successfully managed over 30 new launches, ranging from DBSS to luxurious landed properties.
What is this event about?
This is an exclusive co-hosted seminar with Far East Organization, where Melvin Lim (Co-Founder & CEO, PropertyLimBrothers) will share a data-driven analysis of District 7, Singapore’s Downtown Core, and the investment potential of Aurea.
When and where will the event take place?
Thursday, 30 October 2025, 6.30pm - 9.00pm at Aurea and The Golden Mile Sales Gallery, 10A Central Lane 1, 019927
Click here for directions
Do I have to pay to attend?
No, attendance is complimentary. Simply register to secure your seat.
How can I RSVP for the event?
Register via the form above. Seats are limited, so do secure your spot early.
Can I bring a guest?
Yes. You may indicate additional attendees in the registration form.
Can I bring my children?
Children are welcome. Please inform our PLBCare Team at +65 9745 7388 so we can make the necessary arrangements.
What if I’ve already registered but can’t attend?
No worries. Just inform our PLBCare Team at +65 9745 7388 so your seat can be released to others.
Will food and drinks be provided?
Yes, Refreshments will be provided during the event.
Is there a dress code?
Smart casual is recommended, though there is no strict dress code.
Who can I contact if I have further questions?
Our PLBCare Team is ready to assist. Reach us at +65 9745 7388 for any enquiries.
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