News Ticker
  • One in four resale HDB flat buyers paid cash over valuation in 2022
  • Tengah Town’s Copen Grand EC fully sold
  • Tanjong Katong, Clementi housing sites, Bt Panjang EC plot up for sale
  • Mortgage debt manageable for most S’pore households but interest rate shocks pose risks: MAS
  • HDB offers 9,655 BTO flats in mega launch; application period extended to 9 days
  • Public and private housing markets show early signs of moderation: Desmond Lee
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Home Series

Landed Series

The evolutionary step for condo owners, and what’s said to be a steady investment for your diverse portfolio. Landed homes range from terraced to Good Class Bungalows, and it’s one of our core specialities. We understand the needs of the viewer for both the interiors and external facade, attributed to 80% of our homes sold within 3 months. With our presenters sharing an in-depth technical depth into the property, purchasing a private property has never been that convenient.

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Condominium Series

We exhaust every opportunity to promote your condo and landed homes. Presenting through our Signature Home Tours, we nurture viewers to be educated on all the plus points of your property, including comparative analysis, rental yields and future upsides. In 2022, we have sold, invested and helped place rental for over 319 condos so far. 

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HDB Series

bleubricks is PropertyLimBrothers’s steadfast HDB hyper-focused brand that appeals to a more affordable quantum for both buyers and sellers. We have transacted a total of 166 homes in just 2022, and made headlines for our clients. 

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Shophouse Series

Encompassing shophouse and commercial spaces, we delve into the intricacies that are whole different ball game. A long runway for growth opportunities, no ABSD/SSD, heritage and an extreme rarity to be put up often for sale, PropertyLimBrothers has a special team dedicated for commercial properties.

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Educational

PLB Sellers Series

What should you look out for when selling a home in Singapore? Other than making the home look presentable, there’s many other aspects that you may overlook, especially if you’re looking to maximise your value in the transaction. Gain insights into the property landscape with us, as we share tips and don’ts, ranging from HDBs to various private properties.

PLB Buyers Series

What should you look out for when buying a home in Singapore? Other than making the home look presentable, there’s many other aspects that you may overlook, especially if you’re looking to make your first home purchase, or your first investment. Gain insights into the property landscape with us, as we share tips and don’ts, ranging from HDBs to various private properties.

Nuggets On The Go

A content series where we feed our audience daily nuggets of information, tips, advice, opinions, facts, know-hows and everything relating to Real Estate and Buying, Selling, Investing in Properties in Singapore.

Sofa So Good

We talk to people from many different industries, everything about real estate, buying, investing, selling your property, opinions, advice and also on leadership, entrepreneurship with industry experts

PLB Ask Series

We’ve walked down that road. In this series, we answer all the questions posed to us as real estate agents. Common questions, paiseh ones, or anomalies, hear it from us first!

PLB Chit Chat Series

By now, you’ll probably know that we sell homes. What happens after? How was the experience? How was it like for the agent handling the transaction? We bring in a host to share more about the entire property experience with PropertyLimBrothers. 100% juicy. 

PLB Haus Collective Series

PropertyLimBrothers brings you Haus Collective by PLB, featuring homes with intriguing concepts and interiors to inspire others in their home renovation journey, or stories of homes that tugs at our heartstrings. Expect style-driven interior concepts, unique stories of real families, and fresh ideas for urban living.

Investor's Series

Learn Property Investment advice when it comes to buying a Property in Singapore. PropertyLimBrothers shares tips, advice, opinions, how-to’s and explain about concepts when buying a Property for your own residence or for Investment purposes. We talk everything from rental yields, property appreciation, mortgage, insurance, what makes sense, what to avoid, myths and many more.

Sales X Series

An aspiring agent? Join us on this SalesX series as we take you through the ins and outs of being a real estate agent in Singapore. Find myths debunked and tales untold here on our SalesX series!

PLB Vlogs Series

Behind PropertyLimBrothers, or PLB, is a family, and behind that family, is a whole lot of fun, challenges and wackiness that’ll make you chuckle. Learn how our fam is doing behind the scenes in this vlog series.

Editorials

Our Podcasts

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Latest Research Articles

A Sensory Approach to Property Viewing

Have you ever gone for a property viewing as a new buyer and was just led around the house, not knowing what to do or look out for? You might…

Singapore District Map: How the 28 Districts Are Split into CCR, RCR and OCR

Have you ever come across locations of properties being referred to as part of the CCR, RCR, or OCR and wondered what they are referring to? These acronyms are used…

Are Murals Just Pretty Paintings on the Walls?

Never mind the weekend visits to Singapore’s museums. Singapore has countless Instagrammable walls outdoors. Aside from the popular tourist hot spots such as Haji Lane and Chinatown, did you know…

A Sensory Approach to Property Viewing

Have you ever gone for a property viewing as a new buyer and was just led around the house, not knowing what to do or look out for? You might…

More Stars in the North? — Top 5 Growth Condos in Yio Chu Kang & Seletar (D28)

Descending from the North, we have Yio Chu Kang and Seletar. While this particular area in Singapore doesn’t get as much attention in the real estate market, it might be…

Looking to Buy Tenet EC? Don’t do it before reading this!

When it comes to Executive Condominiums (ECs), it sometimes falls through the cracks in people’s property search process. It’s a condominium, and yet it is subsidised. Between a HDB and…

MOAT Analysis — Exit Audience

When buying a new home, a common advice you might hear is that you will need a good exit plan. It is always good to keep the end in mind.…

Singapore Government releases New Cooling Measures (30 September 2022) for Prudent Borrowing and Moderating Demand — Will this really make the Property Market more Sustainable?

There have been speculations about new cooling measures for the whole of 2022 as property prices and interest rates kept soaring. Now, they are finally here. As they say, be…

Recession Fears — How would the Real Estate Market take it?

Financial analysts with their crystal balls, suggest weakness in the financial markets and potential havoc in the coming months. People are getting fearful. Will a full blown recession manifest? Are…

Editorials

Tenet EC – Luxury Living in Prime Tampines: Last New Launch EC of 2022

As 2022 draws to a close, Tenet EC will wrap up the year’s exciting lineup of new launch condominiums. It is the third and final new launch executive condominium (EC)…

Does Sceneca Residence Stand Out in a Hot New Launch Market?

The new launch condominium market in Singapore has been getting exceedingly hot in Singapore. Does Sceneca Residence stand a chance? If so, what is so special about this new addition…

#WCWB Resale: Eleven 3-Bedroom Condos under $1.5M in Punggol

In the past, residents of Punggol have had to make do with limited amenities, even though the opening of Waterway Point in 2016 provided some relief. Since then, Punggol has…

Singapore District Map: How the 28 Districts Are Split into CCR, RCR and OCR

Have you ever come across locations of properties being referred to as part of the CCR, RCR, or OCR and wondered what they are referring to? These acronyms are used…

Top 10 Most-Asked Questions Singaporeans Have About BTO/SBF

In case you missed it, the Housing and Development Board (HDB) will launch more than 9,500 Build-to-Order (BTO) flats in the November 2022 sales exercise, with three projects falling under…

Should I Move to a Private Property?

The decision to upgrade from a HDB makes sense. Now what? Moving houses and purchasing new properties always bring out dilemmas and countless questions.  What is the purchasing process of…

Are Murals Just Pretty Paintings on the Walls?

Never mind the weekend visits to Singapore’s museums. Singapore has countless Instagrammable walls outdoors. Aside from the popular tourist hot spots such as Haji Lane and Chinatown, did you know…

Maxwell: Max Health for the Less Privileged Then but What About Now?

With its monochrome and plain exterior, the forgotten St Andrew’s Mission Hospital may just look like any other building lurking in the backgrounds of Maxwell Food Centre. In fact, when…

Haw Par Villa — Trick or Treat?

As the number of days in October dwindles, Halloween creeps deeper into the hearts of thrill seekers and brave souls alike. However, before gimmicky haunted houses and spooky events were…

History in the Heart of Town — D1/2 Shophouses

Shophouses in Singapore host a nostalgic and sentimental spirit of the past. It reminds us of how far we have come from a fishing village to a first world city.…

Is a Housing Bubble forming? A Study on U.S. & Singapore

With inflation roaring and home prices soaring in the US, there are real concerns about the formation of a housing bubble. Are the high prices of homes justified? Is it…

Will Shophouses do well in a Recession?

“Recession” has been catching headlines recently. Despite all these concerns, the property market has been climbing still. Does this also apply to Shophouses?Join us as we highlight key risks, and…

Our Podcasts

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Categories

Concerns of an upcoming recession are growing. Rising inflation and interest rates brings with it suspicion that the global economy is entering a period of stagflation. 

We explore how Singapore property market fare against the global markets and interest rates in this upcoming recession.

If you thought 2021 was a year of new launches, 2022 might surprise you. In 2021 alone, we saw 27 new launch projects, but this year, we might be seeing a number close to 40.

So if you are thinking of getting into this scene, you will probably want to get a good deal. And if the property purchase has an investment angle to it, every dollar counts, so the biggest discounts you can get will go a long way in driving up your capital gain.

Find out which New Launch have the lowest entry price by PSF. 

If you thought 2021 was a year of new launches, 2022 might surprise you. In 2021 alone, we saw 27 new launch projects, but this year, we might be seeing a number close to 40.

So if you are thinking of getting into this scene, you will probably want to get a good deal. And if the property purchase has an investment angle to it, every dollar counts, so the biggest discounts you can get will go a long way in driving up your capital gain.

Find out which New Launch have the lowest entry price by quantum. 

URA uses “stratified hedonic regression methodology” to compute the Property Price Index (PPI).

Variations in the attributes of private properties transacted such as age and unit size are controlled for by using hedonic regression, and price movements are aggregated using 5-quarter fixed weights to derive the aggregate price change. The weights will be updated once every 3 years. 

Cooling Measures has been a crucial way for the government to keep the property market sustainable.

How does this intervention affect really affect the property prices in the market? In this dashboard, we explore how the different cooling measures directly affect the property market.

Inspired by mediaeval times, a moat is a defensive trench built around important towns and castles. The deep and wide structure of the moats are to prevent and deter a prolonged siege of the city, making the location more defensible for its inhabitants. 

Likewise, in PLB’s MOAT Analysis, we identified 10 factors that contribute to the defences of property value over time. The 10 factors that we identified are correlated to the price performance of properties and help to indicate the desirability of the property in the eyes of future buyers. 

Are these high prices sustainable? Are they temporary or here to stay? The worries of an exploding cost of living are not unfounded. Inflation is hitting Singapore’s housing market hard. 

While most households might not feel it just yet, in the next step of the property journey people will start to question why the price of new homes is so expensive. In this property market watchlist, we explore the top winners and top losers in various categories.

Property Market Watchlist

Frequently Asked Questions

Sell

The Seller's Consultation session is free-of-charge and non-obligatory. We usually start off the process through a consult session.

Usually, the first consult session preferably will be at the property itself so that during the discussion, our consult team can have an assessment after seeing the property and plan for the marketing angle should we be appointed. After the first meetup session, our consult team will send over a Customized Listings Marketing Plan.

You can then decide whether to come onboard to engage PLB team after vetting through the proposed plan.

Our fees range between 2-2.5% for Landed Properties and 2-3% for Condos and Apartments/HDB based on the intensity and marketing cost and resources of the marketing campaign (Home staging, Production, Social Media costs).

All marketing costs are part of the commission fees payable in the event of a successful sale, our clients only pay 1 fee.

We will design and recommend 3 campaign packages with different fee rates for you to select from based on the level of marketing suitable for your property, after the meet-up via a marketing plan.

You can then decide if you are happy to onboard with our team.

Most importantly, we are confident that with our marketing plan and campaign, in the event that we take up the project, we are able to help our clients net more at the end after our fees, compared to the traditional passive approach by most brokers where photos are just listed on property portals alone.

All listings handled by PropertyLimBrothers are on an exclusive arrangement and appointment basis for the past many years. The beautiful home tours that you see frequently on our PLB Youtube channels are exclusive homes that home sellers have appointed PLB to market and position for our clients. The reason why home sellers continue to trust PLB is that PLB takes the aggressive marketing and collective effort by our entire team for each property we represent as a heavy upfront investment and a business risk, effectively to find the right buyer for our clients, and to attract massive attention through our platforms to their listings. Thus creating a high possibility of result to find the right buyer.

PLB Team co-brokes with all external salespersons from every agency in Singapore if they have a buyer that is interested in any of our client’s listings. PLB values transparency, industry professionalism, and integrity when it comes to ensuring our client’s listings get the maximum level of exposure be it from direct buyers or buyers with salespersons representing them. In fact, a large number of PLB’s closed deals are performed with our co-broking partners.

The rationale for an exclusive appointment is that PLB commits to every project it undertakes for our clients. And the huge upfront investment of not just our expertise, team effort, backend media, and marketing production, home staging cost investment, and marketing cost investment into social media ads spend will mean that it will only be viable for us to operate and continue to function well through a mutually committed appointment by our clients.

The duration of the exclusive period depends on factors such as current occupancy status or the time frame required to find the right potential buyer for the unit.

In most cases, the exclusive period runs for 1+3 months — 1 month for the initial Marketing Preparation Phase, and 3 months for the full-on Marketing Campaign.

Every 1 to 1.5 months, the PLB team will do a review with our clients to assess the current response and feedback from potential buyers.

We are happy to mutually extend the exclusive period for another 3 months at no extra cost to our sellers, to continue marketing their property at its fullest potential should both PLB and our clients decide to continue the extension of the exclusive period.

We usually require a 3 to 4-week buffer for the entire Marketing Preparation Phase. This includes paint touch-ups, decluttering, home-staging, virtual mapping, photography, PLB Signature Home Tour media shoot, post-production of the video, and other forms of coordination to launch the property.

1st phase of marketing will be ready in 3 working days’ time as we launch all photos on property portals first while we phase the rest of the marketing campaign launch by phases.

It usually takes about 14 to 21 working days from the shoot date, to when the Video & Social media ads go "LIVE".

Upon our site visit to your home, you will receive a Staging Proposal from our Staging consultants.

All staging costs are part of our PLB Marketing package. Only in unique situations whereby sellers need bespoke arrangements, do we have bespoke arrangements for cost bearing with our clients.

We have proven track records that 8 out of 10 properties that we represent for our property sellers are sold within 3 months.

We advise our clients not to launch any properties in the marketplace hastily, all properties are unique and need a proper positioning and crafting of the marketing and content angle before launch.

Proper preparation work is necessary to create content that can target buyer audiences, through amassing hundreds of thousands of viewership online. Such preparation work includes: Home Staging, Decluttering, and the creation of compelling Home Tour content using PLB’s Signature Video Home Tour.

Purely depending on one form of marketing alone will result in limitations, such as reduced interest and traction. We strive to be unique, instead of sticking to the standard use of photos on portals. We would be just like many of the other listings in the market with no real “active” social media reach to potential buyers, and not getting quality viewers. This will undoubtedly save both time and efforts for both parties.

Various marketing campaign strategies and options can be explored when we visit your property. It will help us understand what we are working with and how we can value-add to the entire Marketing Campaign to achieve the best target price possible.

As long as a type of marketing can work for our clients, we adopt them through an omnipresent marketing approach.

Purchase

Our Buyer Agent Fee for Resale HDB is at 1% + GST, with the following professional services taken into account — Research, preference and fact-finding, sourcing, and selection of suitable properties in the entire marketplace. Viewing arrangements, negotiations, paperwork, and relevant applications with HDB or financial institutions for In-Principal loan approval and mortgage loan coordination as well as guidance throughout the entire buying process until the takeover of the property.

For the purchase of a resale private property, there is no commission payable by buyers, otherwise known as the “co-broking” fee.

It is usually split between the agents from the buyer’s and seller’s sides. This is paid by the developer if it is a new launch development. Appointment of the PLB team to represent our clients for purchasing and investing in a property is on an exclusive basis as we will allocate expertise and resources from our Research and Buyer’s Consult team who assist our clients in the complete process of their home until they successfully secure their next home.

Most importantly, PLB Buyer consult team adopts analysis and data strategies with our proprietary PLB MOAT ANALYSIS tool as well as our financial metrics tools to help clients select a property based on investment objectives and preferences, seeking a fine balance yet placing investment and exit priorities in place.

The following professional services are also included — Research, preference and fact-finding, sourcing, and selection of suitable properties in the entire marketplace.

Viewing arrangements, negotiations, paperwork, and relevant applications with HDB or financial institutions for In-Principal loan approval and mortgage loan coordination as well as guidance throughout the entire buying process until the takeover of the property.

Rent

Yes, PropertyLimBrothers has a specialized team that assists our landlord clients to source a potential tenant for their property.

Our commission fee is a 1-months rental rate for 1 or 2 years of tenancy.

Service includes detailed advice on prep work for the property as a Landlord, handling the entire marketing process, viewings, showing of tenants, detailed inventory list prep, and handing over of the property.