Pre-onboarding consultation
- ✓Objective & Needs Analysis
- ✓Home Preparation Guidance
- ✓Timeline Coordination
- ✓Financial Projections
- ✓Customised Marketing Strategy
Professional fee guide
How much commission does PLB charge to market and sell a property?
Compare the packagesAcross every campaign
Every property type includes the consultation, planning and seller support below.
Condo · Landed · HDB
Professional fees, package inclusions and checkmarks are kept distinct for each property type.
Condo campaign
Every tier keeps the core listing campaign intact. Premier and Prestige add richer analysis, production and audience reach.
Package comparison
Every package is shown together below, including on smaller screens.
| Package features | Plus | Premier | Prestige |
|---|---|---|---|
| Professional Fees | 2% + GST | 2.5% + GST | 3% + GST |
| Included in every package | |||
| Dedicated Listing Page on PLB WebsiteA central hub for buyers to explore the home in full detail | Included in Plus | Included in Premier | Included in Prestige |
| Professional DSLR PhotographyCrisp, high-impact visuals | Included in Plus | Included in Premier | Included in Prestige |
| Professional-grade 360° Virtual TourNavigation and measurement tools | Included in Plus | Included in Premier | Included in Prestige |
| Short-Form ReelsDrives visibility and buyer interest | Included in Plus | Included in Premier | Included in Prestige |
| Custom Floor PlanLayout and alternative-configuration visualisation | Included in Plus | Included in Premier | Included in Prestige |
| Organic Social Media ExposureFacebook, Instagram and YouTube | Included in Plus | Included in Premier | Included in Prestige |
| Multi-Portal ExposurePropertyGuru, 99.co and SRX | Included in Plus | Included in Premier | Included in Prestige |
| Premium PropertyGuru ExposureHigher-ranked placements | Included in Plus | Included in Premier | Included in Prestige |
| Premier & Prestige | |||
| 360° AI Virtual Tour & RenderingsAI-styled interiors | Not included in Plus | Included in Premier | Included in Prestige |
| Interior VisualisationDesign styles and furniture planning | Not included in Plus | Included in Premier | Included in Prestige |
| Signature Home Tour VideoFull walkthrough, strengths, drawbacks and buyer self-qualification | Not included in Plus | Included in Premier | Included in Prestige |
| Targeted Social Media CampaignsDesigned for high-intent buyers | Not included in Plus | Included in Premier | Included in Prestige |
| Pricing & Frameworks AnalysisPricing, project, historical data, GLS and future transformations, plus exit or pivot strategy | Not included in Plus | Included in Premier | Included in Prestige |
| Chinese Video DeliverablesChinese-language home-tour deliverables | Not included in Plus | Included in Premier | Included in Prestige |
| Prestige exclusive | |||
| Home StagingProfessional presentation and styling | Not included in Plus | Not included in Premier | Included in Prestige |
| Chinese Platform OutreachXiaoHongShu and Bilibili | Not included in Plus | Not included in Premier | Included in Prestige |
Landed campaign
Every package includes the essential landed campaign. Premier and Prestige deepen the visualisation, analysis, staging and multilingual reach.
Package comparison
Every package is shown together below, including on smaller screens.
| Package features | Plus | Premier | Prestige |
|---|---|---|---|
| Professional Fees | 2% + GST | 2.5% + GST | 3% + GST |
| Included in every package | |||
| High-Quality DSLR Photography & Editing | Included in Plus | Included in Premier | Included in Prestige |
| Immersive 360° Virtual Tour | Included in Plus | Included in Premier | Included in Prestige |
| AI 3D Renderings for Renovation Ideas | Included in Plus | Included in Premier | Included in Prestige |
| Licensed Drone Pilot for Permitted Locations | Included in Plus | Included in Premier | Included in Prestige |
| Full Video House Tour with Editing & MusicEnglish | Included in Plus | Included in Premier | Included in Prestige |
| Paid Social Media Ads Optimisation | Included in Plus | Included in Premier | Included in Prestige |
| Shorts/Reels ContentUp to 60 seconds | Included in Plus | Included in Premier | Included in Prestige |
| Listing Carousel PostsInstagram and Facebook | Included in Plus | Included in Premier | Included in Prestige |
| Dedicated PropertyGuru Advertisements and PLB Landing Page | Included in Plus | Included in Premier | Included in Prestige |
| PropertyGuru Listing Boost | Included in Plus | Included in Premier | Included in Prestige |
| Location Analysis | Included in Plus | Included in Premier | Included in Prestige |
| Floor Plan Analysis | Included in Plus | Included in Premier | Included in Prestige |
| Premier & Prestige | |||
| Full Motion Graphics | Not included in Plus | Included in Premier | Included in Prestige |
| Custom 3D Rendering for Renovation Concepts & Solutions | Not included in Plus | Included in Premier | Included in Prestige |
| Comprehensive Pricing Analysis | Not included in Plus | Included in Premier | Included in Prestige |
| Frameworks Analysis | Not included in Plus | Included in Premier | Included in Prestige |
| Historical Data Insights | Not included in Plus | Included in Premier | Included in Prestige |
| Future Transformations | Not included in Plus | Included in Premier | Included in Prestige |
| Exit or Pivot Strategy to Guide Buyer Decisions | Not included in Plus | Included in Premier | Included in Prestige |
| Partial Home Staging & Styling Support | Not included in Plus | Included in Premier | Included in Prestige |
| Concierge SupportUp to $500 | Not included in Plus | Included in Premier | Included in Prestige |
| Prestige exclusive | |||
| Complete Home Staging & StylingFurniture and accessories | Not included in Plus | Not included in Premier | Included in Prestige |
| Full Home Tour Deliverables in Chinese | Not included in Plus | Not included in Premier | Included in Prestige |
| Organic Outreach on Chinese PlatformsXiaoHongShu and Bilibili | Not included in Plus | Not included in Premier | Included in Prestige |
HDB campaign
Both packages run a full PLB campaign. Premier adds paid reach, deeper analysis and richer production.
Package comparison
Every package is shown together below, including on smaller screens.
| Package features | Plus | Premier |
|---|---|---|
| Professional Fees | 2% + GST | 2.5% + GST |
| Included in both packages | ||
| High-Quality DSLR Photography & Editing | Included in Plus | Included in Premier |
| Immersive 360° Virtual Tour | Included in Plus | Included in Premier |
| Artificial Intelligence 3D RenderingsRenovation visualisation | Included in Plus | Included in Premier |
| Full Video House Tour with Editing & Music | Included in Plus | Included in Premier |
| Motion Graphics in the Video TourPremier upgrades this to full motion graphics | Included in Plus | Included in Premier |
| Location Analysis | Included in Plus | Included in Premier |
| Floor Plan Analysis | Included in Plus | Included in Premier |
| Partial Home Staging & Styling with AccessoriesWhen required | Included in Plus | Included in Premier |
| Shorts/Reels ContentUp to 60 seconds | Included in Plus | Included in Premier |
| Listing Carousel PostsInstagram and Facebook | Included in Plus | Included in Premier |
| Organic Audience Reach | Included in Plus | Included in Premier |
| Dedicated PropertyGuru Advertisements | Included in Plus | Included in Premier |
| Dedicated PLB Landing Page | Included in Plus | Included in Premier |
| PropertyGuru Listing Boost | Included in Plus | Included in Premier |
| Premier adds | ||
| Full Motion GraphicsPlus includes partial motion graphics | Not included in Plus | Included in Premier |
| Custom 3D Rendering for Renovation Concepts & Solutions | Not included in Plus | Included in Premier |
| In-Depth Comparative Pricing Analysis | Not included in Plus | Included in Premier |
| Financial Analysis | Not included in Plus | Included in Premier |
| Complete Home StagingOptional and seller-funded | Not included in Plus | Included in Premier |
| Repainting/Touch-Up ConciergePLB covers up to $500; seller-funded on Plus | Not included in Plus | Included in Premier |
| Paid Social Media Ads Optimisation | Not included in Plus | Included in Premier |
| Customised Targeted Ads | Not included in Plus | Included in Premier |
A tailored recommendation
The package tables are illustrative and may change after a site visit and detailed assessment.
Every property is different, so the final campaign is bespoke. PLB recommends an initial on-site consultation so the Listings Consultant can assess the home and tailor the campaign.
Explore the PLB Seller ExperienceThe detail
Sale, purchase, rental and payment questions—kept in one place and easy to scan.
The consultation is free and non-obligatory. The preferred first session is at the property so the consult team can assess it and plan the marketing angle.
After the meeting, PLB sends a customised Listings Marketing Plan. The seller decides whether to appoint PLB only after reviewing the plan.
The buyer-agent fee is 1% + GST. It covers research, fact-finding, sourcing, shortlisting, viewings, negotiations, paperwork, HDB and financial-institution applications, in-principle loan and mortgage coordination, and guidance until property takeover.
Buyers generally do not pay a commission for a resale private-property purchase; the seller-side commission is co-broked. For new launches, the developer pays the fee.
PLB buyer representation is exclusive so its Research and Buyer Consult team can allocate resources through the full search and acquisition. The service uses PLB MOAT Analysis and financial tools, together with research, sourcing, viewings, negotiation, paperwork, financing coordination and guidance until takeover.
Yes. The commission is one month's rent for a one- or two-year tenancy. The service covers preparation advice, marketing, viewings, tenant showings, inventory preparation and property handover.
Start with an on-site assessment