The Story of PropertyLimBrothers

So yeah, that’s us. Melvin Lim and Adrian Lim, We met while training as Prisons Officers with the Singapore Prison Service during 2004. In 2007, we left the Prison Service and ventured into Real Estate Full-Time.

Over the past 17 years in Real estate, #RealEstateWithIntegrity is what we believe in and will continue to advocate.

This tagline #RealEstateWithIntegrity stays at the centre of the entire team here at PLB, because our core belief is that only in glorifying God in our work and business, then brings true meaning to work. Jesus says in (Matthew 22:39, Bible) to #LoveYourNeighbour as thy self and this commandment is to be lived out in the marketplace and in our team and thus excellence and integrity is naturally at its core in the way we treat people with love, integrity and care.

“Love the Lord your God with all your heart, with all your soul, and with all your mind.” / ”Love your neighbour as you love yourself.”

How Our Story Began

Melvin and Adrian Lim met in training

Melvin and Adrian Lim met while training as Prisons officers in the Singapore Prisons Service
Melvin and Adrian Lim the Prison Service and ventured into Real Estate Full-time
The brand name PropertyLimBrothers.

client suggested: since both Melvin and Adrian are lims – lim brothers. Why not simply add “Property” in front it? 😀

It also has nice ring to it.

Reached 5k subscribers on YouTube
7 people team

Video Team
Digital Marketing
Admin

May 2018 First How We Sold
Focus to grow PropertyLimBrothers


2019 Team

9 Sales
10 Media team

May 2019
PLB YouTube hit 10k Subscribers

Ep 1 2019
First PLB vlog, office tour
2020 Team
12 Sales
17 Media

Jan 2020
Carrie Wedding Jan 2020
PLB’s first Zumba Bonding







Ep 9 2020
PLB moves out from spaces

Jan 2020
PLB YouTube hit 20K Subscribers

Ep 12 2020
How PLB Sold 12 Properties in 20 Days

PLB Podcast Setup
First recording in office
- start of nuggets on to go podcast on Spotify
- Sofa so good podcast on Spotify





New PLB Baby
Baby Mifzal was born!
- Ayu’s son




Apr 2020
Start of Circuit Breaker:
7 April
- photos of daily huddle




Ep 13 2020
How is life as a real estate agent during Covid-19 circuit breaker


June 2020
Phase 2 office reopen!

Jul 2020
PLB Youtube hit 30K subscribers

EP 17 2020
BTS of first home tour post Circuit Breaker


PLB Photoshoot 2020

New PLB Baby
Baby Titus was born!
- Adrian’s son



Nov 2020
Melvin & Adrian won SEAA Awards Diamond Category




PLB Editorial Team was formed!
First hire - Gary

Articles covered:

New Launches
Educational articles
Market Analysis
Lifestyle

Dec 2020
Christmas at PLB 2020



Ep 20 2020
PLB Thank You 2020 + Bloopers

7 teammates in video team
2021 Team
46 Sales
39 Media

Jan 2021
PropertyLimBrothers is on XianHongShu
PropertyLimBrothers is on TikTok



Feb 2021
PropertyLimBrothers is on Bili Bili


PLB Chinese New Year 2021

Pinnacle Investor



PLB YouTube hit 40K Subscribers

Mar 2021
Baby Megan was born!
- Marc’s Daughter

Baby Clayton was born!
- Kevin’s Daughter



Ep 21 2021
PLB Moves Office Again 7.0 - Oxley Bizhub 2 to Vertex




April 2021
PLB Macritchie Reservoir 11km hike!
Subs Team was formed!



Apr 2021
New Launch collaboration first launch!
- Landmark



May 2021
Launch of Prestige by PLB





May 2021
Haus Collective launch!



May 2021
Acquired PLB Ascent at Oxley Bizhub 2, and start of reno!



Jun 2021
PLB Ascent office complete!



Jul 2021
Baby Pio was born!
- Gary’s son



Aug 2021
PLB YouTube hit 50K Subscribers

Ep 25 2021
PLB tries an EV car!



Oct 2021
Launch of BD Team
Launch of bleubricks!



Nov 2021
Gabriel Ding’s wedding!



Dec 2021
MOAT Analysis Launch

Ep 27 2021
What has PLB been up to in 2021?


2022 Team
20~ teammates in video team
55 Sales Team
50 Media Team

Feb 2022
CNY Shou Gong Fan 2022

Early 2022
PLB Assembly Launch!

May 2022
PLB YouTube hit 60K Subscribers!

Ep 28 2022
13 Steps to PLB’s Signature Home Tour



Ep 29 2022
New office move…again! Office shift #8 Vertex back to Oxley bizhub 2



Ep 30 2022
Newest Office Tour!



June 2022
PLB Insights Launch

PLB goes Independent 2022

Ep 33 2022
PLB goes to Kukup!

Sept 2022 - Phase 1 Super Revamp of PLB Content & Research Hub with Analytics Tools for Public
PLB Photoshoot 2022



Ep 2022
PLB's first client appretiation night




PLB’s 2022 recap
2023 JanStage by PLB Launch
Jan 2023
CNY Shou Gong Fan 2023



Jan 2023
- Cambodia World Vision Trip
- Alan’s new baby

Jan 2023
CNY Gathering at Gary’s House
CNY Gathering at Melvin’s House


Melvin and Adrian Lim met in training


Melvin and Adrian Lim met while training as Prisons officers in the Singapore Prisons Service

2004

Melvin and Adrian Lim the Prison Service and ventured into Real Estate Full-time

2007

The brand name PropertyLimBrothers.


client suggested: since both Melvin and Adrian are lims – lim brothers. Why not simply add “Property” in front it? 😀

It also has nice ring to it.

Reached 5k subscribers on YouTube

2017

7 people team


Video Team
Digital Marketing
Admin

May 2018 First How We Sold

2018

Focus to grow PropertyLimBrothers



2019 Team

9 Sales
10 Media team

May 2019
PLB YouTube hit 10k Subscribers

Ep 1 2019
First PLB vlog, office tour

2019

2020 Team

12 Sales
17 Media

Jan 2020
Carrie Wedding Jan 2020
PLB’s first Zumba Bonding







Ep 9 2020
PLB moves out from spaces


Jan 2020
PLB YouTube hit 20K Subscribers

Ep 12 2020
How PLB Sold 12 Properties in 20 Days


PLB Podcast Setup
First recording in office
- start of nuggets on to go podcast on Spotify
- Sofa so good podcast on Spotify





New PLB Baby
Baby Mifzal was born!
- Ayu’s son




Apr 2020
Start of Circuit Breaker:
7 April

- photos of daily huddle



Ep 13 2020
How is life as a real estate agent during Covid-19 circuit breaker


June 2020
Phase 2 office reopen!

Jul 2020
PLB Youtube hit 30K subscribers

EP 17 2020
BTS of first home tour post Circuit Breaker


PLB Photoshoot 2020
New PLB Baby
Baby Titus was born!
- Adrian’s son



Nov 2020
Melvin & Adrian won SEAA Awards Diamond Category




PLB Editorial Team was formed
First hire - Gary

Articles covered:

New Launches
Educational articles
Market Analysis
Lifestyle

Dec 2020
Christmas at PLB 2020



Ep 20 2020
PLB Thank You 2020 + Bloopers

2020

7 teammates in video team

2021 Team
46 Sales
39 Media

Jan 2021
PropertyLimBrothers is on XianHongShu
PropertyLimBrothers is on TikTok



Feb 2021
PropertyLimBrothers is on Bili Bili


PLB Chinese New Year 2021

Pinnacle Investor



PLB YouTube hit 40K Subscribers

Mar 2021
Baby Megan was born!
- Marc’s Daughter

Baby Clayton was born!
- Kevin’s Daughter



Ep 21 2021
PLB Moves Office Again 7.0 - Oxley Bizhub 2 to Vertex




April 2021
PLB Macritchie Reservoir 11km hike!
Subs Team was formed!



Apr 2021
New Launch collaboration first launch!
- Landmark



May 2021
Launch of Prestige by PLB





May 2021
Haus Collective launch!



May 2021
Acquired PLB Ascent at Oxley Bizhub 2, and start of reno!



Jun 2021
PLB Ascent office complete!



Jul 2021
Baby Pio was born!
- Gary’s son



Aug 2021
PLB YouTube hit 50K Subscribers

Ep 25 2021
PLB tries an EV car!



Oct 2021
Launch of BD Team
Launch of bleubricks!



Nov 2021
Gabriel Ding’s wedding!



Dec 2021
MOAT Analysis Launch

Ep 27 2021
What has PLB been up to in 2021?


2021

2022 Team

20~ teammates in video team
55 Sales Team
50 Media Team

Feb 2022
CNY Shou Gong Fan 2022

Early 2022
PLB Assembly Launch!

May 2022
PLB YouTube hit 60K Subscribers!

Ep 28 2022
13 Steps to PLB’s Signature Home Tour



Ep 29 2022
New office move…again! Office shift #8 Vertex back to Oxley bizhub 2



Ep 30 2022
Newest Office Tour!



June 2022
PLB Insights Launch

PLB goes Independent 2022



Ep 33 2022
PLB goes to Kukup!



Sept 2022 - Phase 1 Super Revamp of PLB Content & Research Hub with Analytics Tools for Public
PLB Photoshoot 2022



Ep 2022
PLB's first client appretiation night




PLB’s 2022 recap

2022

2023 JanStage by PLB Launch

Jan 2023
CNY Shou Gong Fan 2023



Jan 2023
- Cambodia World Vision Trip
- Alan’s new baby

Jan 2023
CNY Gathering at Gary’s House
CNY Gathering at Melvin’s House

Today

Melvin and Adrian Lim met in training

Melvin and Adrian Lim met while training as Prisons officers in the Singapore Prisons Service

Melvin and Adrian Lim the Prison Service and ventured into Real Estate Full-time

The brand name PropertyLimBrothers.

client suggested: since both Melvin and Adrian are lims – lim brothers. Why not simply add “Property” in front it? 😀

It also has nice ring to it.

Reached 5k subscribers on YouTube
7 people team

Video Team
Digital Marketing
Admin

May 2018 First How We Sold
Focus to grow PropertyLimBrothers


2019 Team

9 Sales
10 Media team

May 2019
PLB YouTube hit 10k Subscribers

Ep 1 2019
First PLB vlog, office tour
2020 Team
12 Sales
17 Media

Jan 2020
Carrie Wedding Jan 2020
PLB’s first Zumba Bonding







Ep 9 2020
PLB moves out from spaces

Jan 2020
PLB YouTube hit 20K Subscribers

Ep 12 2020
How PLB Sold 12 Properties in 20 Days

PLB Podcast Setup
First recording in office
– start of nuggets on to go podcast on Spotify
– Sofa so good podcast on Spotify





New PLB Baby
Baby Mifzal was born!
– Ayu’s son




Apr 2020
Start of Circuit Breaker:
7 April
– photos of daily huddle




Ep 13 2020
How is life as a real estate agent during Covid-19 circuit breaker


June 2020
Phase 2 office reopen!

Jul 2020
PLB Youtube hit 30K subscribers

EP 17 2020
BTS of first home tour post Circuit Breaker


PLB Photoshoot 2020

New PLB Baby
Baby Titus was born!
– Adrian’s son



Nov 2020
Melvin & Adrian won SEAA Awards Diamond Category




PLB Editorial Team was formed!
First hire – Gary

Articles covered:

New Launches
Educational articles
Market Analysis
Lifestyle

Dec 2020
Christmas at PLB 2020



Ep 20 2020
PLB Thank You 2020 + Bloopers

7 teammates in video team
2021 Team
46 Sales
39 Media

Jan 2021
PropertyLimBrothers is on XianHongShu
PropertyLimBrothers is on TikTok



Feb 2021
PropertyLimBrothers is on Bili Bili


PLB Chinese New Year 2021

Pinnacle Investor



PLB YouTube hit 40K Subscribers

Mar 2021
Baby Megan was born!
– Marc’s Daughter

Baby Clayton was born!
– Kevin’s Daughter



Ep 21 2021
PLB Moves Office Again 7.0 – Oxley Bizhub 2 to Vertex




April 2021
PLB Macritchie Reservoir 11km hike!
Subs Team was formed!



Apr 2021
New Launch collaboration first launch!
– Landmark



May 2021
Launch of Prestige by PLB





May 2021
Haus Collective launch!



May 2021
Acquired PLB Ascent at Oxley Bizhub 2, and start of reno!



Jun 2021
PLB Ascent office complete!



Jul 2021
Baby Pio was born!
– Gary’s son



Aug 2021
PLB YouTube hit 50K Subscribers

Ep 25 2021
PLB tries an EV car!



Oct 2021
Launch of BD Team
Launch of bleubricks!



Nov 2021
Gabriel Ding’s wedding!



Dec 2021
MOAT Analysis Launch

Ep 27 2021
What has PLB been up to in 2021?


2022 Team
20~ teammates in video team
55 Sales Team
50 Media Team

Feb 2022
CNY Shou Gong Fan 2022

Early 2022
PLB Assembly Launch!

May 2022
PLB YouTube hit 60K Subscribers!

Ep 28 2022
13 Steps to PLB’s Signature Home Tour



Ep 29 2022
New office move…again! Office shift #8 Vertex back to Oxley bizhub 2



Ep 30 2022
Newest Office Tour!



June 2022
PLB Insights Launch

PLB goes Independent 2022

Ep 33 2022
PLB goes to Kukup!

Sept 2022 – Phase 1 Super Revamp of PLB Content & Research Hub with Analytics Tools for Public
PLB Photoshoot 2022



Ep 2022
PLB’s first client appretiation night




PLB’s 2022 recap
2023 JanStage by PLB Launch
Jan 2023
CNY Shou Gong Fan 2023



Jan 2023
– Cambodia World Vision Trip
– Alan’s new baby

Jan 2023
CNY Gathering at Gary’s House
CNY Gathering at Melvin’s House


Melvin Lim

Having studied Banking and Finance in university, Melvin has a natural aptitude for numbers. But his interest for advertising and content has created his drive to do things differently each time for each project. Melvin sees every home as a unique property, each with its own character and a story to tell. He loves crafting stories, using his years of experience to identify the things that make a home special, and then showcasing them to potential buyers. This, he believes, is what gives him the edge over other realtors.

Adrian Lim

Among his family, friends, and clients, Adrian is known for his passion, dedication and achievements in real estate. He is passionate about bridging the gaps between realtors and consumers by educating and advising his clients. He strives to help others thrive.

The PLB Story

Since 2017, PropertyLimBrothers has grown together with our audience, clients and the real estate market. From a mere 2-person team, to 140-strong operation. We work hand-in-hand to serve our extensive clientele through in-house media production, digital marketing, inside sales consulting, research, insights, and client support.

In 2022, PropertyLimBrothers ventured out to operate independently, under PLB Realty. This newly established realty arm will harness the power of media in property sales, branding, research and analytics tools on PLB’s one-stop online platform.

Creating Value to Change the REAL ESTATE Experience in Singapore.

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Subscribers on YouTube

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Followers on Facebook

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Followers on Instagram

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Followers on TikTok

Our Social Media Platforms has a Video Play Count of 49 million views till date and counting

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Videos and counting

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Homes Sold for our Clients

Our channels has been built and the brand positioning has created a lot of trust and loyalty with consumers over the past years through our content. In the past 2 years, Our campaigns organically and paid ads has performed tremendously benefiting our clients. Because if the reach is low, no matter how much you spend, the algorithm will not be as favourable.

When our clients list their properties on our social media platforms, they get the strongest outreach in terms of real estate organic and sponsored ad reach because we have spent so much money over the past 2 years to build this group of audience. And the results are increasingly great. Out of our viewings in 2019, averagely, we see 7 out of 10 buyers coming from Facebook, Instagram and YouTube and 3 out of 10 from property portals. Which means that if we only depended on property portals, we will miss out 70% of the potential buyers for the property.

85% of our properties represented by Video Home Tour Content and our Ad campaigns were sold via Social Media channel. How do we know that? We follow up closely with all buyers whom visited our properties and ask them where did they seen our ad? Video+Social Media or Portals?

But why do some owners not get results from social media marketing on their properties? The key is because they do not have an existing social media brand presence and audience pool to tap on.

Showcase

Our channels has been built and the brand positioning has created a lot of trust and loyalty with consumers over the past years through our content. In the past 2 years,

We work as a team - PLB’s Sales Team

and move away from the 1 man show model because if a seller only engages a singular agent, it means that everything is dependent on that 1 agent’s schedule, availability, energy level and experience. Each of our sellers are taken care of by a selected team of 6 people made up of:

“We are just managers. God is our boss”: How...

Beyond presenting home tour videos to help clients sell their homes, PLB also takes to social media to share his expertise with other realtors and with investors who are not his customers.

“We are just managers. God is our boss”: How PropertyLimBrothers built a culture of collaboration, not competition

“We are just managers. God is our boss”: How PropertyLimBrothers built a culture of collaboration, not competition

What Others Say About PLB

Our channels has been built and the brand positioning has created a lot of trust and loyalty with consumers over the past years through our content. In the past 2 years,

“We are just managers. God is our boss”: How PropertyLimBrothers built a culture of collaboration, not competition

“We are just managers. God is our boss”: How Propert...

When prison officers Melvin Lim and Adrian Lim traded their stable fixed-income jobs in 2007 for
risky, commission-based careers in real estate sales, there were no courses to teach them the ropes.

PLB and EdgeProp sign tech-sharing agreement to deepen collaboration

PLB and EdgeProp sign tech-sharing agreement to deep...

Property analytics platform and news portal EdgeProp Singapore, and boutique real estate
agency PropertyLimBrothers Realty (PLB), have signed an MOU to deepen the synergies between the two companies.

PropertyLimBrothers CEO says his Rolex and sports car are 'in the biz'

PropertyLimBrothers CEO says his Rolex and sports ca...

Real estate home tour videos may seem like the standard these days, but it wasn’t the case back
in 2017 when Melvin Lim and co-founder Adrian Lim established PropertyLimBrothers (PLB) Media. In fact, they were pioneers in the space

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