Our channels has been built and the brand positioning has created a lot of trust and loyalty with consumers over the past years through our content. In the past 2 years, Our campaigns organically and paid ads has performed tremendously benefiting our clients. Because if the reach is low, no matter how much you spend, the algorithm will not be as favourable.

When our clients list their properties on our social media platforms, they get the strongest outreach in terms of real estate organic and sponsored ad reach because we have spent so much money over the past 2 years to build this group of audience. And the results are increasingly great. Out of our viewings in 2019, averagely, we see 7 out of 10 buyers coming from Facebook, Instagram and YouTube and 3 out of 10 from property portals. Which means that if we only depended on property portals, we will miss out 70% of the potential buyers for the property.

85% of our properties represented by Video Home Tour Content and our Ad campaigns were sold via Social Media channel. How do we know that? We follow up closely with all buyers whom visited our properties and ask them where did they seen our ad? Video+Social Media or Portals?

But why do some owners not get results from social media marketing on their properties? The key is because they do not have an existing social media brand presence and audience pool to tap on.