Updated September 2026. Marketing choices should be matched to the home, buyer audience, budget and current market. No method guarantees price or sale speed.
Build one coordinated selling campaign
- Price from current comparable transactions, competing supply, condition and seller timeline.
- Prepare repairs, styling and access only where they improve buyer understanding.
- Create accurate photography, a long-form home tour and concise short-form content.
- Distribute through suitable portals and social channels with consistent facts.
- Plan viewings, feedback, follow-up and negotiation before launch.
Disclose material facts, protect occupants' privacy and keep all media accurate. Review enquiry quality and buyer objections, then adjust deliberately rather than making unsupported performance promises.