Insights

Why buyers consider new launches: an evidence-led comparison

A transparent comparison of new-launch and resale considerations using current URA evidence.

Published 12 December 2024

Updated September 2026. This is general market education, not personalised financial advice.

New launches offer a different purchase proposition, not an automatic advantage

Buyers may value staged payments, new specifications, facilities and a longer remaining lease. They also accept construction wait, limited inspection of the completed unit, project-specific contract terms and uncertainty about the future resale market.

Start with disclosed data

URA's developer-sales service records units launched, sold and unsold using returns from licensed developers. In 2Q2026, URA reported 1,783 uncompleted private homes launched and 2,141 sold, while resale transactions still represented 62.0% of all sale transactions. See the dated 2Q2026 release.

Compare like with like

  • Net price after only documented incentives
  • Usable area, layout and tenure
  • Completion timing and financing schedule
  • Nearby resale alternatives and future pipeline supply
  • Exit audience after duties and transaction costs

Past take-up does not guarantee appreciation. Assess the specific unit and household capacity under higher-rate and delayed-exit scenarios.