Speak with us
Menu

The Serenade @ Holland

A 99-year leasehold condominium in District 10 (Core Central Region), completed in 2004.

At a glance

  • Median psf Not available
  • Sales 0
  • Atlas score 56 out of 100

The project

Project facts

Developer
WingTai Holdings
Total units
89
Storeys
19
TOP
2004
Tenure
99-year leasehold from 2001
Property type
Condominium
District
District 10
Market segment
Core Central Region (CCR)
Street
Holland Road
Units sold at least once
89

PLB Atlas

Atlas score

56 out of 100

From 10 of 10 parts, each scored 1 to 5.

  • Bala's Curve3 out of 5
  • District disparity5 out of 5
  • Exit audience3 out of 5
  • Land size / density4 out of 5
  • MRT proximity2 out of 5
  • Quantum1 out of 5
  • Region disparity4 out of 5
  • Rental demand2 out of 5
  • Parents' attraction2 out of 5
  • Volume2 out of 5

The Atlas score is PLB's own reading of how well a project may hold its value when it is sold on: the parts' total as a share of the most they could score. It is an estimate, not advice or a valuation.

Last five years

Price per square foot, month by month

No sales in the 12 months to Sep 2026.

Median price per square foot at The Serenade @ Holland each month, Oct 2021 to Sep 2026. Sales of more than one unit are left out. Median price per square foot for The Serenade @ Holland each month from Oct 2021 to Sep 2026. Lowest $1,027 in Sep 2022; highest $1,792 in Feb 2025; latest $1,684 in Aug 2025. 48 months had no sales. Nov 2021: median $1,391 psf, 1 saleJan 2022: median $1,415 psf, 2 salesMay 2022: median $1,475 psf, 1 saleJul 2022: median $1,467 psf, 1 saleSep 2022: median $1,027 psf, 1 saleDec 2022: median $1,495 psf, 2 salesSep 2023: median $1,546 psf, 1 saleMar 2024: median $1,509 psf, 2 salesApr 2024: median $1,646 psf, 1 saleFeb 2025: median $1,792 psf, 1 saleApr 2025: median $1,626 psf, 1 saleAug 2025: median $1,684 psf, 2 sales
Median price per square foot at The Serenade @ Holland each month, Oct 2021 to Sep 2026. Sales of more than one unit are left out.
Show these numbers as a table
MonthMedian psfSales
Aug 2025$1,6842
Apr 2025$1,6261
Feb 2025$1,7921
Apr 2024$1,6461
Mar 2024$1,5092
Sep 2023$1,5461
Dec 2022$1,4952
Sep 2022$1,0271
Jul 2022$1,4671
May 2022$1,4751
Jan 2022$1,4152
Nov 2021$1,3911
YearMedian psfSales
2025$1,6844
2024$1,5753
2023$1,5461
2022$1,4447
2021$1,3129
2020$1,1951
2019$1,2455
2018$1,2015
2016$1,1615
2015$1,2023
2014$1,2782
2013$1,2892
2012$1,1218
2011$1,1289
2010$1,02315
2009$8427
2008$9009
2007$80318
2006$60610
2005$5416
2004$6144
2002$63480
2001$6244

Newest first

Each sale

The date the sale was agreed, the range of floors the home is on, its area, price and price per square foot, and whether it was bought from the developer (new sale), before completion from another buyer (sub sale) or after completion (resale).

DateFloorsArea (sq ft)PricePrice psfType of sale
29 Aug 202511 to 151,507$2,530,000$1,679Resale
10 Aug 20256 to 101,905$3,218,000$1,689Resale
28 Apr 202516 to 201,507$2,450,000$1,626Resale
6 Feb 202516 to 201,507$2,700,000$1,792Resale
2 Apr 202411 to 151,507$2,480,000$1,646Resale
22 Mar 202411 to 151,905$2,750,000$1,443Resale
11 Mar 202411 to 151,905$3,000,000$1,575Resale
7 Sep 202311 to 151,539$2,380,000$1,546Resale
28 Dec 202211 to 151,539$2,380,000$1,546Resale
19 Dec 20226 to 101,787$2,580,000$1,444Resale
5 Sep 202216 to 203,778$3,880,000$1,027Resale
28 Jul 20226 to 101,152$1,690,000$1,467Resale
13 May 202211 to 151,905$2,810,000$1,475Resale
17 Jan 202216 to 201,507$2,120,000$1,407Resale
14 Jan 202216 to 201,787$2,540,000$1,422Resale
29 Nov 20216 to 101,905$2,650,000$1,391Resale
13 Aug 202111 to 151,539$2,020,000$1,312Resale
5 Jul 202116 to 201,905$2,550,000$1,338Resale
3 May 202116 to 201,905$2,525,000$1,325Resale
30 Apr 20216 to 101,787$2,250,000$1,259Resale
7 Apr 202111 to 151,507$1,990,000$1,321Resale
1 Mar 202111 to 151,539$1,880,000$1,221Resale
24 Feb 20211 to 51,539$1,850,000$1,202Resale
16 Feb 20211 to 51,152$1,400,000$1,216Resale
16 Dec 202016 to 201,539$1,840,000$1,195Resale
26 Nov 20196 to 101,152$1,450,000$1,259Resale
1 Aug 201911 to 151,152$1,450,000$1,259Resale
27 May 20191 to 51,905$2,300,000$1,207Resale
21 May 201916 to 201,787$2,225,000$1,245Resale
21 Jan 201911 to 151,507$1,750,000$1,161Resale
25 Oct 201811 to 151,507$1,800,000$1,194Resale
5 Jul 20181 to 51,884$2,250,000$1,194Resale
7 Jun 201816 to 201,507$1,810,000$1,201Resale
16 Mar 201811 to 151,787$2,200,000$1,231Resale
22 Feb 201811 to 151,787$2,200,000$1,231Resale
19 Dec 201616 to 201,507$1,824,000$1,210Resale
12 Aug 201611 to 151,507$1,750,000$1,161Resale
1 Aug 201611 to 151,507$1,760,000$1,168Resale
7 Jun 20166 to 101,507$1,750,000$1,161Resale
13 Jan 201616 to 201,539$1,700,000$1,104Resale
18 Aug 20156 to 101,539$1,830,000$1,189Resale
11 Jun 20156 to 101,152$1,408,000$1,222Resale
2 Apr 201516 to 201,539$1,850,000$1,202Resale
23 May 20141 to 51,787$2,200,000$1,231Resale
16 Apr 201411 to 151,539$2,038,000$1,324Resale
13 Nov 20136 to 101,539$1,965,000$1,277Resale
16 Aug 201316 to 201,787$2,323,000$1,300Resale
9 Nov 201216 to 201,905$2,450,000$1,286Resale
29 Oct 201216 to 201,507$1,850,000$1,228Resale
12 Jul 20121 to 51,302$1,480,000$1,136Resale

Show all 217 sales

Rents

Rents by bedrooms

Quarter3 bedroomsAll
Apr to Jun 2026$6,425 (4)
Jul to Sep 2025$6,500 (3)
Jan to Mar 2025$6,500 (3)
Oct to Dec 2024$6,000 (3)
Apr to Jun 2024$6,375 (4)
Jul to Sep 2023$6,500 (3)
Jan to Mar 2023$6,000 (3)
Oct to Dec 2022$5,400 (4)

Median monthly rent, with the number of leases in brackets. A figure is shown only where 3 or more leases were signed in the quarter.

Gross rental yield: not enough recent leases or sales to estimate it.

About the data

Where these figures come from

  • Sales and rents: URA's records. Floors are shown as 5-storey ranges; unit numbers are never shown.
  • Medians leave out sales of more than one unit in a single transaction.
  • Project facts are from PLB's project records. Where they give no TOP year, the completion year in the sale records is used.
  • The Atlas score and the gross rental yield are PLB's estimates.

Private consultation

Talk to a PLB consultant

Questions about your own home, sale or purchase? A PLB consultant can go through the numbers with you.

What would you like help with?

Plan the price, positioning, marketing and what comes after the sale.

Set the comfortable budget, compare options and prepare to negotiate.

Test the asset, entry, yield, ownership structure and future exit.

Work through an upgrade, restructuring or longer-term property roadmap.

Singapore mobile number, 8 digits starting with 8 or 9.