Updated September 2026. This is a research framework, not investment or financial advice. Buyer and tenant pools vary by unit, price, location and market cycle.
Define the audience before choosing the asset
- Identify likely owner-occupier, tenant and future buyer segments.
- Test quantum, layout, schools, transport and employment access against that audience.
- Use current matched transactions and rental evidence, not project averages alone.
- Model vacancy, maintenance, financing, duties and exit costs.
- Stress-test a slower sale, lower rent and different buyer profile.
A broad target audience can support resilience, but it does not guarantee appreciation or liquidity. See the related expat-estate guide and obtain advice for your circumstances.