Why is it important to market your HDB BTO or Resale differently?

You may have heard of PropertyLimBrothers Over The Last 4 Years.

If you have and are currently planning to invest in another property or to sell your current place, we will love to speak with you to help.

For a non obligatory session to discuss how to position your property differently and your next plans

If you have not and are currently having a tad of issues marketing your property, probably take 3 mins to scroll down and explore how we might be able to help

The Main Problems Faced By Property Sellers In HDB Market 2022

The Attention Problem: Portals Have Become The Newspaper Of 2007

We are not saying that portals are ineffective. Portals are definitely one of the highest traffic flow for search activities. We still use portals, but, depending on just portals ALONE is insufficient today.

Wait And See Approach

Properties in Singapore Are Mostly Marketed With The Traditional 3 Step Approach

Using Photos Taken With Phones

Uploading It On Portals

Wait For Response

21 Point Marketing Campaign

In 2019 And 2020, We Sold A Total Of 379 Homes. In 2021 Alone? 280 Homes Successfully Sold!

We are able to achieve it through our 21 point marketing campaign, with PropertyLimBrothers’s Signature Home Tour Videos that bring results for our clients.

2 Pinnacle 4-room Properties Sold in 8 Days after Detailed Campaign Planning Launch above Valuation

For example, when we sold a listing at Duo Residences and also at Pinnacle Duxton, we targeted the video ads to the entire CBD area to a certain age group. The properties drew in buyers working in CBD.

Tanjong Pagar and Raffles Place when they look at social media during their working hours. And eventually both properties are sold by buyers coming from Facebook and Youtube.

Finding A Unique Angle For Your Property To Weave In Plus Points Is Important.

Without a unique angle, the chances of that property stagnating in the market place is high.

What is our strategy?

When you engage us, you will have our brand positioning that has created trust & loyalty among consumers over the years. Till date, we have achieved over 3 million eyeballs on Facebook content alone, which will benefit our sellers.

Why is it important to List your Property with a Real Estate Team with a Proven Social Media Platform?

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Why Having Your Property Listed With A Proven Real Estate Brand Is Important For Sellers Today?

More attention comes from social media. For the outreach to happen, the account has to grow organically. Otherwise, the outreach will be low and will not benefit the sellers. If you’re wondering why some accounts do not get results from social media, it’s because they lack a social media brand presence and an audience pool.

The Impression Problem

Dress To Impress

We go above & beyond to share possibilities and solutions to help buyers visualise themselves in the property, providing them with renovation and A&A ideas to conceptualise. That is why developers go to such extent to wow buyers at their new launch show flats, allowing future owners to envision the potential of the property.

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Why Are PropertyLimBrothers Video Home Tours Different From Other Agents

MELVIN LIM

Co-Founder & CEO

Melvin was the first mover to craft home tour presentations with a presenter element since 2017 in Singapore. ‘Til date with PropertyLimBrothers, we have crafted more than 1,500 videos on our YouTube channel since its formation. In the last 3 years, 720 of them were Home Tour videos.

Melvin believes that every real estate is different, each property is unique, every home has a meaning. Though no property is perfect, they should not be marketed hastily. Providing aggressive marketing through video production, digital campaigns, real estate insights and thorough analyses is what makes owners feel moved to engage us.

Sometimes Properties Do Get Viewings, But It Can't Be Sold

Positive Viewing Experience

We remove obstacles by dressing up the property, utilising 2D & 3D visualisation to enhance viewing experience
Check this video out to see how a combination campaign with home staging, 3D tech, social media, YouTube, Facebook and how realistic possibilities gave buyers a great viewing experience which the allowed us to sell this property in 3 months; even after being unsold for 2 years by 6 previous agents.

Check Out How These Properties Are Sold With Combination Of Home-Staging And Our Campaign

How PLB Sold Waterway Sundew: Sold In Less Than 5 Viewings?! | Edgedale Plains | Gavin & Caline

From conducting viewings during covid restrictions to decluttering and staging the home, find out how Gavin and Caline sold this 4-room HDB with a generous unblocked view at Waterway Sundew, in this episode of How We Sold!

The Marketing Problem

How Much Is Your Representative Willing To Spend On Marketing Your Property?

A Solopreneur Broker Might Not Have The Financial Muscle To Design The Right Marketing Campaign For Your Property, Which Might End Up Getting Stagnated.

We Do Not Wait For Miracles

1 out of 78,000 listings. Do you want to depend on luck to get your property sold? Or get marketed by a proven marketing campaign with a higher success rate?

Our No-Expenses-Spared Active Marketing Campaign

Our costing for the marketing campaign is part of our business risk, and that is our commitment to our sellers.

How Much Is Your Agent Willing To Spend

We dare to spend to create content to market your property
When there is no content, there will be no attention. If that is the strategy of your broker, you will be better off marketing the property on your own

Showing Possibilities to Buyers helps them Visualise and make a better decision to offer for your property

How PropertyLimBrothers Sold 12 Properties in 20 Days | ThePLBVlog Ep 12​

During the 1st 20 days of 2020, in January this year, PLB team sold 12 properties for our sellers.

The Expertise Problem

The only team in Singapore with 2 engines – Sales & Social Media Agency. Dedicated to maximise marketing exposure for your property.

Limitations

A singular agent may not have the expertise or efficiency because sometimes they may be preoccupied with other listings, therefore greatly eroding possibility of your property sale.

Our Sellers are taken care by a team and not a One-Man Agent

Your 2 points of contact, managed by 1 Associate Listing Manager & 1 Client Coordinator, will be responsible to update you with a whole team taking care of your listing, ensuring that your property stands out.

A Social Media Agency owned by PropertyLimBrothers that serves only its clients

Media Agency Commitment

Wholly owned by Melvin Lim to exclusively serve PropertyLimBrothers’s clients, ensuring Uniqueness and Creativeness for each home tour and marketing ad campaign. That is our commitment to adapt to the rapid changes in marketing in order to bring about an even greater results.

Commonly Asked Questions

Are there properties that we can’t sell?

There definitely is, if we were to say that we can sell 100% of all properties we sell, we will be BS-ing you. While the market fluctuation is something we cannot control, we’re sure you want optimum focus on your property, to achieve its maximum potential price, within the shortest amount of time. Get in touch with us to find out more!

Does it mean that all properties can definitely sell for Higher?

Anyone that promises a high price and a guaranteed sale is a salesman that is hard up for your listing or hard up for business. We value each business, but we don’t like to BS or overpromise on stuff that takes market forces and market situations into consideration, like the real estate market. So these are our promises to you:

Speak With Our Seller’s Consult

For a non obligatory session to discuss how to position your property differently and your next plans

Delivering the best viewing experience

Our Signature Home Tour videos, physical and virtual viewings, and customer service are designed to attract potential buyers; with our team providing their comprehensive expertise, solidifying a positive experience.
We promise that our homework and experience serves your interest as a seller to make a wise decision.

Speak With Our Seller's Consult

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