The Seller’s Consultation session is free-of-charge and non-obligatory. We usually start off the process through a consult session.

Usually, the first consult session preferably will be at the property itself so that during the discussion, our consult team can have an assessment after seeing the property and plan for the marketing angle should we be appointed. After the first meetup session, our consult team will send over a Customized Listings Marketing Plan.

You can then decide whether to come onboard to engage PLB team after vetting through the proposed plan.

All listings handled by PropertyLimBrothers are on an exclusive arrangement and appointment basis for the past many years. The beautiful home tours that you see frequently on our PLB Youtube channels are exclusive homes that home sellers have appointed PLB to market and position for our clients. The reason why home sellers continue to trust PLB is that PLB takes the aggressive marketing and collective effort by our entire team for each property we represent as a heavy upfront investment and a business risk, effectively to find the right buyer for our clients, and to attract massive attention through our platforms to their listings. Thus creating a high possibility of result to find the right buyer.

PLB Team co-brokes with all external salespersons from every agency in Singapore if they have a buyer that is interested in any of our client’s listings. PLB values transparency, industry professionalism, and integrity when it comes to ensuring our client’s listings get the maximum level of exposure be it from direct buyers or buyers with salespersons representing them. In fact, a large number of PLB’s closed deals are performed with our co-broking partners.

The rationale for an exclusive appointment is that PLB commits to every project it undertakes for our clients. And the huge upfront investment of not just our expertise, team effort, backend media, and marketing production, home staging cost investment, and marketing cost investment into social media ads spend will mean that it will only be viable for us to operate and continue to function well through a mutually committed appointment by our clients.

The exclusive period runs for 3 months — this encompasses an initial Marketing Preparation Phase, and then a full-on Marketing Campaign.

During this period, the PLB team will routinely do a review with our clients to assess the current response and feedback from potential buyers.

We are happy to mutually extend the exclusive period for another 3 months at no extra cost to our sellers, to continue marketing their property at its fullest potential, should both PLB and our clients decide to continue with the exclusive period.

We usually require a 3 to 4-week buffer for the entire Marketing Preparation Phase. This includes paint touch-ups, decluttering, home-staging, virtual mapping, photography, PLB Signature Home Tour media shoot, post-production of the video, and other forms of coordination to launch the property.

1st phase of marketing will be ready in 3 working days’ time as we launch all photos on property portals first while we phase the rest of the marketing campaign launch by phases.

It usually takes about 14 to 21 working days from the shoot date, to when the Video & Social media ads go “LIVE”.

We have proven track records that 8 out of 10 properties that we represent for our property sellers are sold within 3 months.

We advise our clients not to launch any properties in the marketplace hastily, all properties are unique and need a proper positioning and crafting of the marketing and content angle before launch.

Proper preparation work which includes, Home Staging, Decluttering, and the creation of a compelling Home Tour content using PLB Signature Video Home Tour is necessary to create a content that can create thousands and hundreds of thousands of viewership online and on social media where buyer audiences can be instantly targeted to view the home without the need of competing purely using a passive approach on property portals.

Purely dependent on 1 form of marketing alone, say only using photos on portals will result in limitations and less interest and traction as it would mean that we will be just like many of the other listings in the market with no real “active” social media reach to potential buyers.

Various marketing campaign strategies and options can be explored when we visit your property. It will help us understand what we are working with and how we can value-add to the entire Marketing Campaign to achieve the best target price possible.

As long as a type of marketing can work for our clients, we adopt them through an omnipresent marketing approach.