Digital Marketing Specialist (PLB KL)

1. Ad Strategy Evaluation & Execution

• Performance Reviews : Regularly assess ad performance across FB, IG, YouTube, and Google.
• Metrics Reporting : Track and compare key metrics (CTR, ROAS, conversion rates) across platforms.
• Strategy Development : Define audience segments, create platform-specific. strategies, and manage budgets.
• Ad Creation & Setup : Craft ad copy and visuals, optimize landing pages, and set up targeted ad campaigns.
• Monitoring & Optimization : Continuously monitor and adjust live ads, conduct A/B tests, and refine strategies based on performance.
• Feedback Integration : Incorporate leadership feedback following report submissions.

2. Webinar Funnel Development

• Evergreen Funnel : Create new funnels for previously recorded webinars to be used in evergreen campaigns.
• Individual Webinar Funnels : Develop unique funnels for each scheduled webinar and regularly review and update them based on performance data.

3. Lead Generation Funnel Development

• Identify and implement new strategies for generating leads and nurturing prospects.
• Develop and optimize lead funnels, ensuring a seamless user journey from awareness to conversion.
• Collaborate with marketing teams to create content and campaigns that attract, engage, and convert leads.
• Continuously monitor funnel performance and adjust tactics based on data insights to improve conversion rates.

4. SEO Responsibilities

• Keyword Research : Regularly identify and analyze high-impact keywords.
• On-Page SEO : Optimize meta tags, content, and internal linking for search visibility.
• Technical SEO : Perform site audits, fix broken links, and ensure proper site structure.
• Local SEO : Manage Google My Business, ensuring NAP consistency and gathering reviews.
• Performance Monitoring : Track SEO metrics and adjust strategies as needed.

5. Data Analytics & Improvement

• Analyze ads, conversion, social media, and Google Analytics data to identify trends and areas for improvement.
• Utilize tools like Google Tag Manager, SEMrush, and others to enhance data collection and tracking.
• Continuously refine data strategies to improve campaign performance and decision-making.
• Provide actionable insights from data to optimize ad targeting, user experience, and conversion rates.

6. Landing Page Development & Optimization

• Conversion Optimization : Design and develop landing pages with a focus on maximizing conversions. Implement best practices for layout, copy, and calls-to-action (CTAs).
• A/B Testing : Conduct A/B testing on different landing page elements (e.g. headlines, CTAs, images).
• User Experience Enhancement : Ensure landing pages offer a seamless user experience with fast loading times, intuitive navigation, and mobile responsiveness. Use tools like Microsoft Clarity.
• Continuous Improvement : Regularly review and update landing pages. Adapt content and design for new products/services. Refine copy for sellers and buyers.
• Analytics Integration : Implement tracking tools (e.g., Google Analytics, Hotjar) to monitor performance and gather insights.

7. Automations & AI Integration

• Develop and implement automated systems to streamline processes across all business areas.
• Leverage AI tools for predictive analytics, customer segmentation, and personalized marketing strategies.
• Automate data collection, reporting, and performance monitoring to enhance efficiency.
• Explore and implement AI-driven solutions to optimize workflows, improve decision-making, and reduce manual tasks.

8. Cross-Team Collaboration

• Collaborate with marketing, sales, and content teams to identify opportunities for performance improvements.
• Support ad-hoc and ongoing campaigns with insights, data, and assistance in areas such as landing page optimization, ad copy, and targeting strategies.
• Align strategies and ensure consistent messaging across all platforms and campaigns.
• Provide input on how SEO, paid ads, and content marketing can complement each other.

9. Customer Journey Mapping

• Develop and visualize customer journey maps to understand touchpoints, pain points, and opportunities for engagement.
• Utilize tools such as HubSpot, Salesforce, or mapping software to create detailed maps and track interactions.
• Analyze journey maps to optimize strategies and improve customer experiences.

10. Content Publishing Collaboration

• Publishing Strategy : Work with reporting manager/CEO/VPO to develop and execute daily content publishing strategies.
• Content Distribution : Ensure daily content is published on YouTube, Instagram, Facebook, etc.
• Performance Tracking : Track and analyze content performance and reach.
• Adjust strategies to enhance engagement.

11. Reporting

• Reporting Development : Create and maintain clear, concise reports on ad and website performance using automated tools.
• Automated Reporting Tools : Use Google Data Studio, Tableau, or built-in ad platform tools (e.g. Facebook Ads Manager).
• Performance Insights : Provide actionable insights to understand ad effectiveness, website traffic, and user behavior.
• Regular Updates : Generate and review weekly/monthly reports to track progress, spot trends, and adjust strategies