Felicia Cai

CEA Reg. No: R058393Z / L3010958I

Associate Senior Listing Manager, Section Leader

Felicia comes from a family of entrepreneurs in the Floristry business where she developed her innate quality of being resourceful and having the constant drive to pursue new opportunities which help her clients discover the real value in Real Estate. Having also specialised in Human Resource for 10 years, Felicia is passionate about service from the heart so clients know they can count on her for trusted and tailored Real Estate advice. Felicia speaks fluent Korean as a third language.

Testimonies for Felicia Cai

  • Andrew Yee
    Google Review

    Positive: Professionalism. We engaged Property Lim Brothers as we were considering selling our place and buying another. Alan, Alexa, and Felicia were very professional in their discussions with us, and provided excellent advice that were catered to our financial situation and needs. Most importantly, it really felt like they were acting in our interest, as opposed to what I was accustomed to with most other agents (property, insurance, you name it) who are always looking to close a deal.At the end of several rounds of discussions, we decided against selling our place, but Alan, Alexa, and Felicia were professional throughout. If you engage them, I am sure that you won't be interacting with a pushy sales agent, but a proper value-add to your decision making process when selling or purchasing a home. They come highly recommended.

  • Pei Shan
    Google Review

    Beng Yew and Felicia assisted me in the purchase of my first property. They made the process very easy and seamless especially since I am residing overseas. Beng Yew and Felicia are very responsive in scheduling virtual visits, taking additional videos to get a sense of the surroundings. What impressed me most was their ability to share their professional perspectives, taking into account my preferences and always provided advice with my best interest in mind.

  • Lynn Ng
    Google Review

    Positive: Professionalism, Quality, Responsiveness, Value. Felicia and Gabriel gave sound advice regarding our purchase of a choice unit at Waterway Terraces II. Highly persuasive agents without being pushy, an asset to PLB. Definitely recommended.

  • Stefani Agustina
    Google Review

    Positive: I want to give a big shoutout

  • Kelvin Chong
    Google Review

    Felicia and Joan were very professional from Day 1. We were totally blown away from the end to end. It is definitely not your conventional real estate transaction. Kudos to Felicia, Joan and the rest of the team behind them. Appreciate the time, and hard work. Thanks!

  • Sy L
    Google Review

    Alfred & Felicia have been of a great help throughout our selling process. A detailed feedback was sent to us after every viewings (which we had it for almost every weekend) great thing is they are always around be it for the staging process etc. we can leave our home with them without having to worry. We are not familiar with the entire process since it’s our first time selling our home, but Alfred & Felicia have provided great help in terms of the calculations and timeline presented to us to allow us to have a better understanding of what to expect next. After all, great experience with them ☺️

  • The Tans
    Google Review

    We had a great experience with Felicia and her team. Felicia took the time to understand our specific needs and she was always efficient and responsive. She also made sure the whole staging process as well as the meeting with prospective buyers was very fuss free for us. Will definitely engage PLB again!

  • Nijaporn Wangtammanoon
    Google Review

    We couldn’t have done it without you, Alexa & Felicia! Felicia, Alexa and PLB teams are sincere, honest, responsive and professional who persevered with us throughout both buying and selling transactions. In critical situations, both of you were very responsive and gave us valuable advise/suggestions. It was a superb experience and if we were to transact again, we would definitely return to PLB and look for you! Thank you for helping us make both transactions materialise, now we have achieved our goal!

  • Julian Ong
    Google Review

    Chu Ying and Felicia put us at ease during our selling and buying process! Their knowledge, openness, and negotiation skills truly helped ensure we were making the right decisions throughout. We appreciate their patience in guiding us who were really blur in all the property jargon, rules etc.

  • Kenneth Tan
    Google Review

    Real Estate with integrity.👍🏻
    Awesome and great experience working with PLB team. The team handled the sale of our property with professionalism and integrity.👍🏻
    Highly recommend PLB social media platform home video. Our unit was sold at our desired price within a very short period. Our heartfelt thanks to Beng Yew and Felicia for their excellent service and hard work in the coordination for the sale of our unit. We are constantly be updated in the chatgroup by the team. Beng Yew has also provide us a detailed update of every viewing session. He is always proactive to our enquires and always ready to serve and help!👍🏻 Grateful, Thankful and Blessed to have PLB team to journey with us for the sale of our unit; 感恩有你们。Blessings.

  • J K
    Google Review

    Executed with excellent services and special call-out to Seng Huat and Felicia as well as the backend team participating in this. Thank you for everything and the journey from selling (revamp + repaint, staging, videos and photos and last but not least marketing ads) and to buying (with detailed analysis of each and every unit, multiple viewings around the island including advisory + negotiation). That’s a good whole 8 months. Incredible services 👍🏻

  • Shazana Anuar
    Google Review

    As first time home sellers, we appreciated how Ayu, Beng Kee, Felicia and team were so clear in their explanation of the sale process. They gave us sound advice on strategies to make our place more marketable and shared good tips from their experience dealing with past sales. The team is also very professional and hardworking. Thanks to their expert preparing of the unit and handling the various viewings, we were able to sell our unit less than two weeks of it being listed. They also prepared all the necessary documentation and were ready and quick to come over to us to get our signatures and hand over the papers to the other party. Ayu and team also guided us well on the financials and the timelines. They did a lot of behind the scenes work to negotiate and liaise with the buyers on our behalf. As we were looking to purchase a new unit as well, Ayu and team also explained and guided us on the process. We felt very assured with the service and would very much recommend this team!

  • Wayne Lim
    Google Review

    When we had the intention to sell, PLB came right up our mind! Felicia and Alexa dropped by our place after we asked for the first non-obligation review. (oh yes, before that, PLB sent a welcome kit over with a comprehensive company background intro booklet and their new PLB endorsed coffee cup! Impressive!)
    They were very professional and the PLB experience is unique, out-of-the-box as compared to traditional property managers sessions. Both Felicia and Alexa made sure that they attend to the sellers' requirements and expectation, at the same time offering their expertise on how to market the property. I am totally sold when I saw them coming with their 'homework' well prepared in their tablets. This shows their devotion and commitment to you before they kickstart the sales process.
    Market research, punching in numbers, competitor's listings and most importantly, a transparent conversation which remains as the main competitive advantage of the PLB culture.
    I would highly recommend them if you are looking around in the market, give them a call because they will 'always be happy to show you the place'.

  • Dylan Kok (Hong Yi)
    Google Review

    Gabriel and Felicia were very responsive and took time to understand our requirements for our next home. They were able to filter and recommend suitable homes for viewing, and helping us to arrange viewings despite the COVID restrictions in place. We found our next home and were able to negotiate for a price that we were happy with. Gabriel and Felicia ensured that the admin and documentation were in place, making the process smooth and fuss-free.

  • Charlene Tan
    Google Review

    We engaged PLB to sell our property. Gabriel and Felicia were responsive and professional throughout the entire process, providing sound advice and recommendations which were backed up by pricing analysis and sound experience. Besides this, they were able to market and promote the property through the video, highlighting its unique selling points and appealing to the appropriate target groups. The approach was highly effective and seamless, resulting in us selling at our marketed price within a week of the video launch, despite the COVID restrictions on viewings in place. All in, we are impressed and very satisfied with PLB's approach, and especially Gabriel and Felicia for facilitating and easing our sale.

  • Teddy Tan
    Google Review

    Gabriel and Felicia are agents par excellence – very professional and knowledgeable. Enlisted them to sell our Punggol Central flat. They moved the property in double-quick time at a record price without sacrificing integrity. Definitely recommended.

  • Rene Ryne
    Google Review

    Beng Yew and Felicia have been very helpful throughout the whole journey. They responded and reacted promptly. Whenever we have any concerns and questions, they will try their best to ensure these are addressed. We are grateful for the valuable insights and advice given to us along the way. Thank you!

  • Jeryl Neo
    Google Review

    I just engaged them like in April and they are fast in handling my case such that by May they realise the video of my BUC unit and that by early June we are able to clinch a ready to buy client. Very much anticipated and much appreciated from the efforts put in by George & Felicia! Thumbs up and kudos to their professionalism and undivided mindset to get my unit driven to closing! Heartfelt thanks to all PLB team members involved in pushing off my unit so promptly and with success!

  • Alan L
    Google Review

    A sincere thank you to Marc, Felicia and crew from the PLB team to market and sell our house with a result that exceeded all expectations! From the sheer amount of prep work and dedicated effort put in, yet keeping the whole work-ethics professional and overall mood light-hearted, it is definitely a no-brainer to engage this party hands down!

  • Jessica Loo
    Google Review

    Felicia and Jesley were immensely organised and professional in their approach in assisting with the same of our flat and our search for our next property. The marketing, viewing and sale of the property proceeded very smoothly, with Felicia and Jesley exceeding expectations in their commitment to make it a seamless process. Thank you!

  • rn rn
    Google Review

    Beng Yew and Felicia have been very helpful throughout the whole journey. They responded and reacted promptly. Whenever we have any concerns and questions, they will try their best to ensure these are addressed. We are grateful for the valuable insights and advice given to us along the way. Thank you!

  • samantha seow
    Google Review

    This was our second time working with Felicia and as before she was really helpful and proactive. Again, she made sure to find out what our needs were before recommending various properties to us. She arranged the viewings for us and went down with us each time even though we told her we wouldn’t mind going on our own. Felicia also gave us invaluable advice as to which properties to consider and we are very happy with our final purchase. She’s really good at making things fuss free for her clients and we appreciate it!

  • Ken Tong
    Google Review

    My wife and I met Junwei and Felicia when we were viewing one of a unit that they were selling. They made a lasting impression by engaging us continuously very patiently. We sense the sincerity and went ahead to appoint them as our agent to facilitate the sales and purchase of our home. From really skeptical/worried, Junwei and Felicia managed to calm our nerves and we sold our flat within 2 weeks exceeding our expectation. Knowing that we had a stringent criteria for our next home, they put in condition which helps support our quest for our next home, without the need to rush into it. Would highly recommend their service to anyone. Thanks for the hard work !!

  • Jimmy Kim
    Google Review

    I had the great pleasure of working with Felicia and John, and they had exceeded all possible expectations we had throughout our property transition journey. All inquiries, concerns and queries we had was immediately attended to, and we were in complete assurance in their hands always. Analysis and perspectives were shared very candidly with us, and viewings were conducted with utmost punctuality and knowledge from Felicia and John always. We have seen over 12 properties, and they would be the first to arrive, ready with briefs and introductions always. Our own property was sold at record PSF, within our preferred asking price, and very professionally arranged and handled by the team. Probably one of the best decisions I had made in my life. Very smooth and enjoyable journey. When it involves millions, you know u want the best to work for you. Nothing but the best, get PLB on your team!

  • Daniel Tiong
    Facebook Review

    We had a great experience with PLB team, especially Jun Wei & Felicia, THEY ARE AWESOME~! Their honesty, professionalism & service through out the selling and buying process was amazing and really exceed our expectation! Timing is the key when you’re selling and buying at the same time. Jun Wei & Felicia handle it like a BOSS! Love you guys! Also, appreciate Melvin & teams for the marketing video, cheers! Daniel & Ivy

  • Jimmy Kim
    Facebook Review

    We clicked right away with Felicia and John during our first meet. Extremely professional and with the utmost dedication and commitment in addressing all of our inquiries and concerns during our property transition journey now. You really need to engage them to see for yourself, their passion and drive towards everything that they do. No one does it better than PLB. 1 property down, next one to come!

  • C
    Google Review

    We had the absolute pleasure of working with Felicia and Charline for both selling our home and buying our new one, and we couldn't be happier with the experience. They went above and beyond to make the entire process seamless and stress-free. Thanks to their efforts, our home was sold above asking price and within 2 weeks. The PLB admin team was also responsive and efficient, truly an A team.

  • Derick Ang
    Google Review

    Angela and Felicia are superbly customer service oriented and capable negotiators. With their guidance and insight, the PLB team, successfully assisted us in selling our property. We signed on a tenant in the morning(at 5.8% rental yield) and sold the house in the evening of the same day! Overall, my wife and I really liked the way they handled the discussions with us and for us with potential buyers, which made the tenancy deal and sales process move along very smoothly. We liked their service so much that we engaged their help to look for our next unit as well. Lo and behold, with their prompt responses and efficient planning, we made an offer for our new house exactly 2 weeks later. Thank you Felicia and Angela!

  • Karen Ng
    Google Review

    Felicia and Charline provided sound advices in helping us to sell our house, source for rental accommodation and also to look for our new house. They are experienced to know what our needs are for short term accommodation as well as our permanent home. They show patience and adept in the arrangements of viewing potential houses, the negotiations and the handling of paper work. With them around, we just need to turn up on time for viewing and the rest is taken care of.

  • Katherine Goh
    Google Review

    Both Eunice and Felicia are friendly and helpful. They provide me with valuable information and were prompt with their replies to my queries. They are willing to take extra miles in assisting me whenever I need help. They together with their team did a great job on staging to beautify my unit and attracted many potential buyers within a tight timeline for viewing. I love their video and thanks to the whole team for their tremendous work!!

  • Jo W
    Google Reviews

    We are very pleased with PLB as many aspects from first touch point till completion of transaction has way exceeded ourexpectation. When I first sent my interest with PLB, they immediately contacted me the next day. They have provided very good service and prompt responsiveness all the way. For a normal hdb transaction, we did not expect to have 2 agents (who turned friends), Charline Wong & Felicia Neo working on it. We are very appreciative of their effort they went the extra mile to even help me to clean my up place and move furniture for the video tour, as well as assisted me with my multiple queries and house viewings throughout the few mths with them. Charline is very efficient and prompt in her response always (sometimes as fast as responding within the same minute that I texted!) She went with us on a lot of viewings and proactively gave us updates whenever she receive it. Felicia advised on the strategy to negotiate on the transactions and also, answered our difficult questions very well. In addition, we are also very thankful for a 3rd agent, Cheryl Loh who came in to help me sell my house. This really impressed me as it shows the great teamwork that PLB staff have. Cheryl is very knowledgeable and shared a lot of insights with us. Thanks so much to the 3 of you! We are sincerely very blessed to have you guys! Strongly recommended PLB to others and especially, Charline, Felicia & Cheryl who made our experience such a happy and smooth one! Kudos to you 3!! :)

  • Bernie Wong
    Google Reviews

    Would definitely recommend PLB to anyone selling their house. We approached them initially because we were impressed by their video marketing skills and thought they would be able to sell our house quickly and at a good price. Later, we came to see for ourselves through our agent Kevin and the rest of the PLB team that their excellence came not only in the form of their sales and marketing techniques, but their professionalism in handling our flat sale from start to end, their service mentality which meant going out of the way for their clients even at timings disruptive to their schedules and basically providing top notch service and advice every step of the way. Kevin, Felicia, Eunice, and George (who stepped in for Felicia on the actual day of filming and still aced the video 🤯), thank you for giving us such a great experience and changing our initial not too positive impression of real estate agents. You guys shine with your heart and dedication to your work, and we’re glad our paths crossed with you!

  • April Wong
    Google Reviews

    Very professional and great support from Felicia! Managed to close the deal in an unexpectedly short time with the deal which we wanted! Thank you Felicia and PLB!

    Property Listings

    Agents page property Filter
    Home Series

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    1,988,000

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    2,850,000

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    3,000,000

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    4,700,000

      Listing Date: March 27, 2024
      Sold Date:
      Listing Date: March 8, 2024
      Sold Date:
      Listing Date: February 22, 2024
      Sold Date:
      Listing Date: February 16, 2024
      Sold Date:

    See Other PLB Team Members

    Associate Listing Manager

    CEA Reg. No: R066393E / L3010958I

    Associate Listing Manager

    CEA Reg. No: R065800I / L3010958I

    Associate Listing Manager

    CEA Reg. No: R066391J / L3010958I

    Associate Listing Lead

    CEA Reg. No: R046449C / L3010958I

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